Postcards
In the world of direct mail, nothing beats the immediate visual impact of a custom printed postcard. Because they do not require an envelope to be opened, your message, promotion, or event announcement is seen the very second it is pulled from the mailbox. Whether you are running a massive Every Door Direct Mail (EDDM) campaign, sending out seasonal sale reminders, or mailing "Just Listed" real estate cards, premium postcards deliver an incredibly high return on investment for physical marketing.
Postcards - Commercial Print Overview
In the world of direct mail, nothing beats the immediate visual impact of a custom printed postcard. Because they do not require an envelope to be opened, your message, promotion, or event announcement is seen the very second it is pulled from the mailbox. Whether you are running a massive Every Door Direct Mail (EDDM) campaign, sending out seasonal sale reminders, or mailing "Just Listed" real estate cards, premium postcards deliver an incredibly high return on investment for physical marketing.
Paper Stocks & Finish Options Guide
Compare every paper stock and finish available for Postcards to find the ideal look, tactile feel, and functional utility for your project.
14PT + AQ
Versatile Semi-Gloss“Eco-friendly water-based aqueous coating offering subtle sheen and smudge protection”
Aqueous (AQ) Coating is a fast-drying, water-based protective finish that provides an elegant semi-gloss sheen without overwhelming glare. It safeguards prints against scuffs and fingerprints during mailing and handling.
- Subtle Lustre: Delivers clean color enhancement between full gloss and matte.
- Smudge & Scuff Resistant: Protects ink surfaces during transit and handling.
- Cost-Effective Quality: Reliable trade standard for high-volume commercial printing.
Not recommended for writing or stamping.
14PT + UV
High Impact & Radiant“Postcards with UV coating offer a shiny, glossy look and feel”
Command attention with our UV High Gloss finish. This liquid coating is cured under ultraviolet lamps to create a glass-like sheen that brings vibrant colors, photos, and gradients to life.
- Radiant Color Pop: Enhances color saturation and deep black contrast.
- Protective Shield: Resists scuffs, fingerprints, and everyday handling wear.
- Maximum Visual Impact: The go-to choice for bold marketing, event collateral, and standout identity.
14PT + Matte Finish
Most Popular & Professional“Sophisticated satin matte finish with glare-free readability and refined feel”
Our Matte Finish delivers an understated, modern look with zero glare under bright lighting. Its smooth, silky surface provides exceptional typography readability and professional elegance.
- Silky Smooth Touch: Satin texture that feels substantial and premium.
- Zero Glare: Easy to read under office lights, sunlight, or trade show spotlights.
- Fingerprint Resistant: Stays clean and crisp without smudge marks.
18PT Matte / Silk Lamination
Executive Luxury“Velvety smooth, ultra-durable silk lamination with rich tactile elegance”
Elevate your brand with our 18pt Silk Laminated stock. Crafted with a premium matte lamination layer bonded to heavy cardstock, this finish creates an unforgettable soft-touch tactile feel.
- Ultra-Durable: Tear-resistant and water-resistant protective lamination.
- Velvety Touch: Non-reflective satin finish that feels luxurious in the hand.
- Executive Presence: Imparts immediate prestige for high-end networking and corporate identity.
18PT Gloss Lamination
High Impact & Radiant“Postcards with a glossy and shiny lamination. They offer better durability”
Postcards are a powerful and cost-effective marketing tool, particularly useful as a mailer. Postcards with a glossy and shiny lamination. They offer better durability.
- Radiant Color Pop: Enhances color saturation and deep black contrast.
- Protective Shield: Resists scuffs, fingerprints, and everyday handling wear.
- Maximum Visual Impact: The go-to choice for bold marketing, event collateral, and standout identity.
10PT + AQ
Versatile Semi-Gloss“Eco-friendly water-based aqueous coating offering subtle sheen and smudge protection”
Aqueous (AQ) Coating is a fast-drying, water-based protective finish that provides an elegant semi-gloss sheen without overwhelming glare. It safeguards prints against scuffs and fingerprints during mailing and handling.
- Subtle Lustre: Delivers clean color enhancement between full gloss and matte.
- Smudge & Scuff Resistant: Protects ink surfaces during transit and handling.
- Cost-Effective Quality: Reliable trade standard for high-volume commercial printing.
Not recommended for writing or stamping.
14pt Writable + AQ (C1S)
Dual-Purpose Writable“Vibrant coated front for eye-catching graphics with an uncoated, easy-write reverse”
The ultimate functional print stock. C1S (Coated 1 Side) gives you full commercial color brilliance on the front, paired with an uncoated back designed specifically for handwriting.
- Dual Performance: Full-color graphics on front; smudge-free handwriting on back.
- Pen & Pencil Friendly: Works flawlessly with ballpoints, gel pens, stamps, and pencils.
- High Utility: Essential for appointment reminders, loyalty punch cards, and personalized notes.
NOTE: PG 1 of artwork PDF will be printed on the coated side. PG 2 will be printed on the uncoated side.
14pt Writable + UV (C1S)
High Impact & Radiant“These postcards combine a glossy and shiny coated side with an uncoated, writable side”
Command attention with our UV High Gloss finish. This liquid coating is cured under ultraviolet lamps to create a glass-like sheen that brings vibrant colors, photos, and gradients to life.
- Radiant Color Pop: Enhances color saturation and deep black contrast.
- Protective Shield: Resists scuffs, fingerprints, and everyday handling wear.
- Maximum Visual Impact: The go-to choice for bold marketing, event collateral, and standout identity.
NOTE: PG 1 of artwork PDF will be printed on the coated side. PG 2 will be printed on the uncoated side.
13pt Enviro Uncoated
30% Eco Recycled“Sustainable post-consumer recycled cardstock with earthy organic charm”
Showcase your environmental commitment without compromising quality. Our 13pt Enviro Uncoated stock is manufactured from 30% post-consumer recycled fibers, featuring an authentic organic look.
- Sustainable Choice: 30% recycled fibers reduce environmental footprint.
- Authentic Raw Texture: Soft matte finish with an organic earthy feel.
- Complete Writability: Absorbs ink cleanly for notes, signatures, and stamps.
16pt + AQ
Versatile Semi-Gloss“Eco-friendly water-based aqueous coating offering subtle sheen and smudge protection”
Aqueous (AQ) Coating is a fast-drying, water-based protective finish that provides an elegant semi-gloss sheen without overwhelming glare. It safeguards prints against scuffs and fingerprints during mailing and handling.
- Subtle Lustre: Delivers clean color enhancement between full gloss and matte.
- Smudge & Scuff Resistant: Protects ink surfaces during transit and handling.
- Cost-Effective Quality: Reliable trade standard for high-volume commercial printing.
Not recommended for writing or stamping.
16pt + UV
High Impact & Radiant“These postcards have a high gloss coating and are a good option for those seeking thicker cards”
Command attention with our UV High Gloss finish. This liquid coating is cured under ultraviolet lamps to create a glass-like sheen that brings vibrant colors, photos, and gradients to life.
- Radiant Color Pop: Enhances color saturation and deep black contrast.
- Protective Shield: Resists scuffs, fingerprints, and everyday handling wear.
- Maximum Visual Impact: The go-to choice for bold marketing, event collateral, and standout identity.
Not recommended for writing or stamping.
16pt + Matte Finish
Most Popular & Professional“These 16pt matte postcards offer a smooth finish and thicker stock”
Our Matte Finish delivers an understated, modern look with zero glare under bright lighting. Its smooth, silky surface provides exceptional typography readability and professional elegance.
- Silky Smooth Touch: Satin texture that feels substantial and premium.
- Zero Glare: Easy to read under office lights, sunlight, or trade show spotlights.
- Fingerprint Resistant: Stays clean and crisp without smudge marks.
13pt Linen Uncoated
Artisanal Woven Luxury“Distinctive cross-hatch woven cloth texture radiating heritage craftsmanship”
Crafted with a distinctive embossed linen pattern, our 13pt Linen Uncoated cardstock evokes timeless craftsmanship and boutique luxury. The subtle cross-hatch texture gives every interaction a tactile story.
- Distinctive Woven Texture: Embossed fine cloth pattern you can feel instantly.
- Natural Warmth: Uncoated organic paper warmth with crisp ink absorption.
- Boutique Prestige: Favored by attorneys, luxury realtors, and bespoke brands.
18pt Matte Lam + SPOT UV
High Impact & Radiant“Brilliant high-gloss reflective coating that makes colors and graphics pop with radiant clarity”
Print laminated postcards with raised spot gloss for a premium marketing tool.
- Silky matte lamination
- Slightly raised clear UV gloss
- Lamination provides a protective layer for cards
- Perfect for adding tactile elements to print
Please submit two PDF files:
- Regular full color artwork
- Spot UV template indicating the area of the SPOT
On the spot UV template file, indicate the spot UV areas by using 100% K. Non-UV areas should be white. For best results, ensure this file is vector. If you require one side to be completed UV coated, the corresponding page in your template file should be entirely filled with 100% K. If ordering a 4/4 job with spot UV on only one side, please ensure that page 1 of your artwork is the spot UV side.
CAUTION: Our spot UV machine manufacturer does not recommend extending the spot UV design to the trimmed edge of the card, as there would be a high possibility of the spot UV peeling off along the trimmed edges. There should be at least a 5mm spot UV-free area around the edges. If you supply spot UV files with full bleed, please note our automation will automatically apply a 5 mm gap (from the trim edge) on your spot UV files to prevent the risks of the trimmed edges lifting/peeling. The non-spot UV varnished area may be visible along the edges as a result. It is best to avoid full bleed on your spot UV files for the above reasons.
Spot UV Accuracy: Positioning of the spot UV cannot be 100% guaranteed. Please note that there may be a shift of approximately 1/16" in the spot UV position on the printed product. We do not recommend placing spot UV on small text or very small images.
10PT + Matte Finish
Most Popular & Professional“Sophisticated satin matte finish with glare-free readability and refined feel”
Our Matte Finish delivers an understated, modern look with zero glare under bright lighting. Its smooth, silky surface provides exceptional typography readability and professional elegance.
- Silky Smooth Touch: Satin texture that feels substantial and premium.
- Zero Glare: Easy to read under office lights, sunlight, or trade show spotlights.
- Fingerprint Resistant: Stays clean and crisp without smudge marks.
Commercial Prepress & File Preparation Standards
To ensure optimal commercial print clarity and prevent production delays, please prepare your design files according to the following trade specifications: